Today's top executives have a lot more in common than mastering the boardroom and the bottom line. Most business titans have learned the art of mastering the media. They have no other choice. In our high-tech, high-speed, media age of Twitter, Blogs, Facebook and 24-hour, up-to-the-minute news cycles either you move quickly and decisively to define yourself, your product, and your company or you allow others to define you.
Working with Deb Sofield you will learn to view the media not as an adversary but as an ally in promoting your product, your message and your point-of-view. With coaching you'll learn how to craft a message that will resonate with skeptical reporters and their audiences, build a rapport with live audiences, and connect with the camera during a videotaped interview.
People like you need to appear at ease with the media and constituents alike. You must present the total package to impact a mostly uninformed, uninterested and unresponsive public. And you cannot afford to miss the mark with your message because the camera never lies, the media is unforgiving and YouTube will replay your remarks till you've been ground into dust.
Deb Sofield has faced and won-over the toughest audience in the business: the Media. As a former press secretary and longtime publicly elected official Deb understands the challenges of dealing with the media in this high-speed media saturated technological age.
With the Sofield Strategy tailored exactly to your needs you'll learn how to talk to reporters, navigate interviews and editorial boards, and make your message "newsworthy." Whether you're working to connect your audience, your voters or stockholders, our custom-designed sessions will prepare you to stay on message and make the media work for you!
Deb Sofield's strategic tips and advice will transform you into a memorable and professional public speaker.
Before your step in front of the camera...Call Deb Sofield
